Five Years of Crafting Identities

Five Years of Crafting Identities

Over the past five years, I've had the privilege of serving you and over 100 other brands in telling your story.

In the process, I've been shaping my own identity. Here are the top three ways I've strengthened my brand and identity:

1. Stepping out of my comfort zone by sharing my personal and professional challenges through public speaking.
   
   
2. Staying curious and asking tough questions to understand the deeper “Why”.
   
   
3. Refusing to let others define my identity by saying "No, Thank You" when it is not aligned with my Mission, Vision, or Values.

I'll keep applying these lessons daily, and I urge you to do the same. Your brand and identity deserve nothing less.